Lighting and colour is important for a music video as it helps the audience believe that the scene is realistic if natural lighting has been used. If colour filters have been used it could make the scene more effective as it if we put the dance scenes in black and white it will make it stand out more than the rest of the scenes that we will use in our music videos.
We are going to use strobe lighting during the club scenes as this relates to the dance genre of the song. Stereotypically dance scenes are included in music videos to make the video appeal to the target audience, to make them see that the actors are having a good time and this will want this to happen to them. This will happen if they think that if they buy this type of music they will have a good time as well. This is stereotypical as strobe lighting is used in a music video to show that the dance music is having a good effect on the people in the club setting. This will appeal to the target audience as they will want to have a good time that is happening to the people in the music video.
We are going to use natural lighting when we are waking up in London as this will make the audience believe that we have woken up in the city and that we are lost. This is stereotypical as it makes the music video seem more realistic to the target audience and it also relates to the lyrics as we will be lost. This is conventional as we want the music video to appeal to the audience to make them feel as if they can relate to the music video.
We will be have natural low key lighting for when the boys are at the party. We will use this to make the party scene seem like it is real. We want the audience to be able to relate to to the dance seen and we want them to want to re-live the party scenes that will be included in our music video. This is conventional to a dance style music video as it normally includes a party scene. This will the allow the target audience to build a relationship as they will want to be in the music video as they see that everyone is having a good time.
This demonstrates some proficient planning techniques. You have considered a variety of lighting styles that you would like to include within your music video. You have also started to consider the purpose it will have, but further explanation is needed, of how it follows the conventions of a dance music video.
ReplyDeleteThis can be achieved, by focusing more on the genre and conventions of your music video and the relationship between the audience and your artist.
Finally aim to include still images to support the points that you have made.