Planning artist image

Within our music video we are not really going show the artists image, except for when we have his logo on the arms of the actors in the music video. We will also use the logo to represent the artist on the alcoholic drinks that will be by the side of the bench when the actors wake up in London. This is a way we will be representing the artist to the audience. By not using the artist we think that the audience could relate to the video more, as the artist was in it he would look more superior. Other than this the artist is not going to be represented as we are using a narrative based music video.

The characters within the music video are going to be represented by wearing, jeans, trainers and a t-shirt. We want the actor to look casual but rough as he as just been on a night out and has woken up lost on a bench in London. We want to use this look as we want the audience to understand that the boy is hungover and does not know where he is in London. This is conventional as people who have woke up after a nigh out they normally look scruffy and look dirty. This would relate to the dance scene of the people normally wear causal clothes when in a dance environment and they want to let their hair down and not worry about anything in the real world, they would just care about what is going on now. This would protray that they have been on a night out and that they have been dancing. They have not been worrying about what is happening on the outside world, they would just worry about it after they find they're way home. The audience would be able to build a relationship as they would be able to understand that people just dress for the occasion and when they listen to dance songs they just want to be able to relax and have fun, people just want to forget about their worries.