Cinematography for music video

The purpose of Cinematography is to make sure that the audience engage with the the music video and to make sure that the music video is understood through the camera shots that are used. The camera shots show what is going on in the music video tell the story behind the song and it relates to the lyrics which are being sung by the artist. It tells the audience whether the music video is based on performance, narrative or concept as the camera shots can identify this.

We are going to use a panning shot to set the scene for the music video. This is going to be over the river Thames and we will are going to focus on the famous land marks such as London eye and big Ben.  This shot is conventional to the song that we are using in our scene as it relates to the boys being lost and the audience will understand that London is a big place it is easy to get lost in this city. The audience would have experienced being lost in a unknown city and we are going to use this in the music video to make the boys seem as if they do not know where they are, they are trying to find their way home. This shot will protray to the audience that the boys do not understand what has gone on in the night before and that they just want to go home after a night out. The audience would be able to build a relationship through the camera shot as they would be able to understand that the boys just want to find their way home, and the audience would want to find their way home in at least one situation.

The second camera shot that we are going to use within our music video is going to be a low angle close up on the feet of the public who are walking to work. This is conventional as it relates to the night out that the boys had before and it relates to the alcohol as they do not understand what has happened the night before and how they ended up lost, and they have woke up in the morning after in a city where people are going to work which shows it is the morning. It protrays to the audience that the boys have ended up lost after a night out and they have work up when people are walking past going to work, it shows the difference between a party lifestyle and a working lifestyle. It builds a relationship as the audience would be able to understand the difference between a working and party lifestyle and that the boys are going to have to chose which route they want to go down.

The third camera shot we are going to use in the music video is going to be a close up on the can of beer, this will have the logo on the bottle. This is conventional as it alcohol is stereotypcially linked to a clubs and dance scene and therefore this will relate to the dance genre of the song. This camera shot will protray that the boys have been drinking alcohol all night and that they have managed to get them self lost while drunk in the city of London. The audience would be able to build a relationship as they will be able to understand that when people are really drunk they do not understand where they are going and they can easily get lost in a big city like London.

The final camera shot that i am going to b anaysising is a mid-shot, of the boys sitting on the bench in London trying to understand what has gone on the nigh before. This is conventional people who live a party and dance lifestyle get drunk and they boys are trying to realise how they got to the bench. This protrays that the boys have had a night where they have had a few to many drinks and managed to get themselves lost. The target audience would be at the age where they would be able to understand how alcohol works and when people drink too much they do not understand what is going on. The audience would have experienced this as they are at the age where they would drink when they are listening to this kind of dance music.