Vox Pops

My group decided to use Vox Pops as a part of our research because we thought that it gives us a detailed analysis into what the public want to see in a music video. We wanted to use a variety of people and ages in order to get the view of many people. It has given allowed us to understand all the of the public opinions and we are taking into account all the options we gave them. As we chose the questions we wanted to ask we in the interviews we could help to see how the person would react to the song we chose and we understood what they thought we should include within our music video.

http://www.youtube.com/watch?v=mJ8vGmueTRo

The Vox pops went well as we got a variety of ages to answer the questions we wanted to ask, we asked people from the age of 14-54 so we got a good variety. It allowed the group to understand what target audience we should focus on from the results we collected. This result will assist our planning part of the music video as now we know what target audience to aim for and we know what they expect to see within a music video.

This form of research help us extend our primary image as we got to understand the person behind the answers to the questions we were asking them. Rather than just giving out questionnaires we get to know the person and we can gain a better answer as they are speaking and not just writing them down. Also the tone of voice and facial expressions will explain a lot of us. This research alongside our questionnaires will allow us to gain a better understanding about what audience we should use when making our music video and it will get the public's opinion on what they think about our chosen song and what we should include in our music video.