Rough cut

The rough cut does follow the brief of our music video as it allows the audience to understand the concept of the music video, additionally, the music videos meaning is also shown through the rough cut which is beneficial as we can see if our target audience like the concept of the music video. The music video did have to change slightly as the location was hard to film in as it was a busy place and there also security issues. I liked that music video seemed realistic as the party scenes were taken from a real life party, which makes the music video seem more realistic. Also i like the location for when the boys are waking up as it makes it look as if they have actually woken up in a unknown area and they do not know where they are. The editing used for when Jake is at home allows the audience to believe that he lives in a dim place. However, i do not like the part when the song changes into the party scene when the song is playing at the party, because i think it takes away the point of the song and music as there is a lot of noise at the party. Also i think that there should have been more elements to show that Jake was the less advantaged one out of the group, these are the elements i would change.

Four comments:
"The video should have a large range of camera shots"
"The video should have some dialogue between the boys when they wake up"
"The video could have more types of editing within it "
"The music video rough cut should make more conventions of a dance music video within it "
These comments will be taken into consideration as i think that we should add some more conventions within the music video in order to make it more conventional for a music video. I will aim to use these comments and try to change certain parts of the music video to appeal to the target audience more and hopefully improve the music video altogether if the target audience want to see these elements included. However, not all point will be included within the music video as it will be hard to change large parts ot it.





http://www.youtube.com/watch?v=E8rYJMzVkJI