My group and I created a successful music video as we were able to stick to conventions of our music video. We created a successful concpet which was imed to eduacted teenagers and our target audince that you can still haqve fun if you work hard, but if you do not work ahrd then you will live a life similar to Jakes. We wanted the audeince to understand that there are always consquences to their actions, whether they have familty or job to go home to, so they need to make the right decisions in life. The colour theme of our music video worked well with the ancillary products as the target audince will easily be able to identify the artist because of the colour them and logo we have chosen to use throughout the creation of our music video. The location of our music video was a success as we gained positive comments from our target audience and it allows the audience to understand that me and Jake were on a night out that went wrong and we woke up in a big city, where we did not know how to get home.
I think there are two elements within our music video which show our creativity. The first being the colour theme that my group and I kept to throughout the making of music video and ancillary text. This is because the audience can easily relate to the music video, magazine poster and digipak through the neon green and pink colours that are used throughout. I think this demonstrates that as a group we really though of an element that can easily be out on each of our work, to help to target audience recognize that the artists and the song through the colours that are used. Secondly, i think that he hidden concept behind the music video shows how we have been creative as we have not just made a music video, we have tried to educate target audience to follow their dreams and not lead a life like Jake within the music video as he has no prospects in life. I think that if the target audience understand the concept then they will be able to understand that me and Jake are telling the story of two friends who went in different direction in life, but when they are partying they are both artists. We are trying to explain that anyone can do anything if they out their time into something. The concept if followed furthered by our poster and digipak as it shows that i am wearing a suit and Jake is still in his party clothes.
Comparing my music video to Martin Garrix music video, Animals, i think that we have followed similar conventions. Both my music video and Animals having party scenes within, with dancing, alcohol and bright lights within these scenes. The music video animals is 70% narrative and 30% performance, this is where the song differs from our song as it is 70% narrative 20% performance and 10% concept. There is not a huge difference with this, it is just our concept plays a small party throughout our music video. There is a representation of the artist throughout my music video as Jake and I are within the whole music video, whereas within Animals there is only a small representation of the artist at the end of the music video, when he takes off his mask and reveals himself. The sound of my song and the song animals are not that different as there is always a drop in the beat, it occurs in my music video when the party scenes are playing and also occurs in the party scene within Animals. The editing style of Animals includes mostly straight cuts which makes the song and scenes flow together more. Within my music video there are a range of straight cuts used, however, there are also the use blurs and spiral cuts which are used when the normal scenes change to the party scenes, this in my opinion makes the music video flow better as there is a clear difference between the normal and party scenes. There is mainly low-key-lighting used in the Animals song, in my music video there is a range of natural, high and low-key-lighting. The natural light is used for the London and Home scenes for me as this makes the scenes seem more realistic. The low key lighting is used for the party scenes and Jakes home scenes as it makes him look like he lives on his own and puts across our concept. Finally, the high-key-lighting is used for some of the party scenes as there are flashes of high-key-light used throughout these scenes.
Wednesday, 12 February 2014
audience feedback
It is important to
receive feedback from a target audience because it will allow my group and me
to improve on our work and try to improve it through the feedback that we
receive. If the audience I aimed to target
do not agree with a part of our music video or posters, as a group I would aim
to change it, so they receive what they want to watch within a music video because as an artist you do
not always see in the eyes audience. It allows a artist to understand more about their target audience as they are able to give feedback on a piece of work they have produced. There will be both constructive and positive feedback that i recieved for my music video, which will allow us to improve and also boast our confidence as it shows we have included elements within our music video that our target audience want to see.
My group was able to gain feedback from primary and secondary sources. We gained feed back in the way of a questionaire as we can see first hand the opinions of the target audience, aslo we can tailor the questions that we ask them in order for us to see what elements within the music video that they liked and what they thought we would need to improve on. We did a screening the production to my class as they are within the age range of our target audience, this gave us a chance to gain verbal feedback from the class, so we could see what they thought of the music video straight away. Additionally, we were able to gain feedback from YouTube from our rough cut productin, this gave people the chance like or dislike to music video and leave a comment if they wanted to.
It is benefical for my production and the industry to recieve feedback in order to make changes to their project and therefore they can improve on it. The target audience are the people who are going to buy the song, album and conert tickets therefore it is important to please them as theses are the people who are going to spend money on the artist. For the music industry it is important for the artist to please his audiecne in order for him to sell more albums, songs and concert tickets when he brings new songs. An artist has to get their audience to be interested in their work and try to keep their audience intersted by prodcing new songs and music videos, then gain feedback and improve on their work and make more money.
Three positive comments that we recieved include:
"The music video uses the same colours throughout therefore they are following conventions throughout"
"The music video has a simple but effective concept throughout, which could help educate teenagers to make something of their life"
"The location of the music video when the boys are waking up is good because it looks as if they do not know where they are, and London is a big city"
These comments that we recieved are useful for my group as it proves that we included elements within our music video that our target audience like. The first comment shows that the audeince likes the colour theme that we used throughout the music video this gives the group confidence as we have carreid on this theme throughout the posters and digipaks this will allow the audeince to relate the music video through the colour theme. It is good that the audience have understoof the conept of the music video as this can educate teenagers on how to act. The music video trys to explain how people can still have fun but their are consquences if they do not work hard to achieve. The final comment is useful as it proves that we have picked the right location to shoot our music video.
The negaitive comments we recieved include:
My group and I have followed the aims and brief when creating our music video as we have included conventions within ou music video that relate to a dance genre music video. I think that the comments we have recieved are fair as there is alwasys room for improvement. I think that the colour theme throughout the music allows the audeince to relate to the digipak and poster alongside the music video, so they can easily identify that me and Jake as artists have created this music song and music video. After recieving this feedback we did change some elements of our music video in order for the music video to be lied by the target audience as tehse are the people who we aim to please and make money from. Overal we did make follow the brief and aims of our music video as we made a successful music video and ancillary product alongside it to promote it to our target audience.
It is benefical for my production and the industry to recieve feedback in order to make changes to their project and therefore they can improve on it. The target audience are the people who are going to buy the song, album and conert tickets therefore it is important to please them as theses are the people who are going to spend money on the artist. For the music industry it is important for the artist to please his audiecne in order for him to sell more albums, songs and concert tickets when he brings new songs. An artist has to get their audience to be interested in their work and try to keep their audience intersted by prodcing new songs and music videos, then gain feedback and improve on their work and make more money.
Three positive comments that we recieved include:
"The music video uses the same colours throughout therefore they are following conventions throughout"
"The music video has a simple but effective concept throughout, which could help educate teenagers to make something of their life"
"The location of the music video when the boys are waking up is good because it looks as if they do not know where they are, and London is a big city"
These comments that we recieved are useful for my group as it proves that we included elements within our music video that our target audience like. The first comment shows that the audeince likes the colour theme that we used throughout the music video this gives the group confidence as we have carreid on this theme throughout the posters and digipaks this will allow the audeince to relate the music video through the colour theme. It is good that the audience have understoof the conept of the music video as this can educate teenagers on how to act. The music video trys to explain how people can still have fun but their are consquences if they do not work hard to achieve. The final comment is useful as it proves that we have picked the right location to shoot our music video.
The negaitive comments we recieved include:
"The video should have a large range of camera shots"
"The video should have some dialogue between the boys
when they wake up"
"The music video rough cut should make more conventions
of a dance music video within it”
My group and I have followed the aims and brief when creating our music video as we have included conventions within ou music video that relate to a dance genre music video. I think that the comments we have recieved are fair as there is alwasys room for improvement. I think that the colour theme throughout the music allows the audeince to relate to the digipak and poster alongside the music video, so they can easily identify that me and Jake as artists have created this music song and music video. After recieving this feedback we did change some elements of our music video in order for the music video to be lied by the target audience as tehse are the people who we aim to please and make money from. Overal we did make follow the brief and aims of our music video as we made a successful music video and ancillary product alongside it to promote it to our target audience.
group digipak
Within my group we shared the same conventions of our music video and aimed to follow the same colour theme, pictures, album note and finally the names of the extra songs on the album. This would allow us to follow the conventions of our music video and all have similar ideas on our digipaks which would therefore allow us maybe chose pieces of each others to make one digipak.
For my digipak i liked that i followed the colour theme throughout, as there was always an element of either pink or green throughout the digipak. Also i liked how on the front cover I put a shade of pink and green over me and Jake and the colour started to get darker the further back the started to go. In addition, i used the infinity sign in the colours on the front cover so that the audience can easily recgonzise the group and they can relate it to the poster i created. The pictures that i used are conventional to our music video as they carry on the concept that we are trying to get across to our target audience, Jake looks as if he is still in the party mood, whereas i am in a suit and look serious as if i am going to work. I have used the party scene that was taken from the music video itself to make to more conventional to our music video and the dance genre. This is conventional as Jake still would fit into the party scene but i would not as I am in a suit going to work. However, i do not like the extra slide that i produced as i do not think it fits in with the rest of the digipak although it follows the same colour theme. Furthermore, i think that the CD cover is not conventional to our group music video as it does not relate to the audience, also i believe that it would be a good enough CD for our songs and album.
Jakes digipak uses lines of neon lights flashing across the background of the screeen which is good and is also convnetional to my music video as they are in the pink and green colours that are the colour theme for my music video. Also the pictures that have been used are conventional to our music video as it shows the concept of our music videeo, as Jake has edited his picture to make him have a black eye and sick stains on his top, this is to show that he has just come back from a night out. The picture he has used for me shows me in my suit and looks as if i am going to work which is helping the conept of our music video. However, the font style that he has chosen to use is not conventional to a dance genre music video as it is not bold, it is in fancy writing which is not stereotypical of a dance music video. Jake could improve his digipak by including more revelent images for the other slides of the digipak and i think that he should include our logo more to make the audience easily identity that it is our group who produced this song. Addiutonally, i think he could stick top the colour theme of the music video than he has, this will make his digipak more conventional. The parent advisory logo in the bottom is conventional to our music video as it is telling the audience that there maybe scenes that need to be looked over by adults such as the party scenes. This is conventional to our music video as there are normally always these logos before a dance music video is played on the internet or youtube. I think that Amiee could improve her digipak by putting it altogther and finishing it . Also i think that she could make the font stand out more by not putting a see through contrast on it, this would make the group name stand out and the audiecne realise who we are.
Fianlly, Amy's digipak is conventional to our music video as she has included a picture of me and Jake on the front still in our party clothes and it looks as if we are having fun in the party environment. Also the CD she has chosen is good as it relates to our song by having a flashing light going around the outside which is stereotypical. The Font is also in front of a infinity sign which is conventional to our music video, however, it is not in the colours that we wanted to use for our music video, she could improve on this. Also i think she could improve on the boldness of the font to make it stand out more. She has however, followed the theme throughout the rest of he music video on the message part etc. Additionally, her parent advisory logo in the bottom is conventional to our music video as it is telling the audience that there maybe scenes that adults need to look over before children look at it, such as the party scenes. The font that Amy used is also conventional to our music video and throughout her digipak the colour scheme is coloured throughout that I followed throughout.
For our digipak my group agreed to use parts of Amy's and mine, however, i thought that some of my slides did not relate to Amy's therefore i said to use all of Amy's digipak. Her digipak follows all the conventions of our music video, also all of her slides fit in with our music video as they all mean something in some way. She has folowed the theme of our music video by using the colours through out the digipak which is coventional and the picture she has chosen to use are all conventional to our music video. Furthmore, this extend the understand of our concept within our music video.
For my digipak i liked that i followed the colour theme throughout, as there was always an element of either pink or green throughout the digipak. Also i liked how on the front cover I put a shade of pink and green over me and Jake and the colour started to get darker the further back the started to go. In addition, i used the infinity sign in the colours on the front cover so that the audience can easily recgonzise the group and they can relate it to the poster i created. The pictures that i used are conventional to our music video as they carry on the concept that we are trying to get across to our target audience, Jake looks as if he is still in the party mood, whereas i am in a suit and look serious as if i am going to work. I have used the party scene that was taken from the music video itself to make to more conventional to our music video and the dance genre. This is conventional as Jake still would fit into the party scene but i would not as I am in a suit going to work. However, i do not like the extra slide that i produced as i do not think it fits in with the rest of the digipak although it follows the same colour theme. Furthermore, i think that the CD cover is not conventional to our group music video as it does not relate to the audience, also i believe that it would be a good enough CD for our songs and album.
Jakes digipak uses lines of neon lights flashing across the background of the screeen which is good and is also convnetional to my music video as they are in the pink and green colours that are the colour theme for my music video. Also the pictures that have been used are conventional to our music video as it shows the concept of our music videeo, as Jake has edited his picture to make him have a black eye and sick stains on his top, this is to show that he has just come back from a night out. The picture he has used for me shows me in my suit and looks as if i am going to work which is helping the conept of our music video. However, the font style that he has chosen to use is not conventional to a dance genre music video as it is not bold, it is in fancy writing which is not stereotypical of a dance music video. Jake could improve his digipak by including more revelent images for the other slides of the digipak and i think that he should include our logo more to make the audience easily identity that it is our group who produced this song. Addiutonally, i think he could stick top the colour theme of the music video than he has, this will make his digipak more conventional. The parent advisory logo in the bottom is conventional to our music video as it is telling the audience that there maybe scenes that need to be looked over by adults such as the party scenes. This is conventional to our music video as there are normally always these logos before a dance music video is played on the internet or youtube. I think that Amiee could improve her digipak by putting it altogther and finishing it . Also i think that she could make the font stand out more by not putting a see through contrast on it, this would make the group name stand out and the audiecne realise who we are.
Fianlly, Amy's digipak is conventional to our music video as she has included a picture of me and Jake on the front still in our party clothes and it looks as if we are having fun in the party environment. Also the CD she has chosen is good as it relates to our song by having a flashing light going around the outside which is stereotypical. The Font is also in front of a infinity sign which is conventional to our music video, however, it is not in the colours that we wanted to use for our music video, she could improve on this. Also i think she could improve on the boldness of the font to make it stand out more. She has however, followed the theme throughout the rest of he music video on the message part etc. Additionally, her parent advisory logo in the bottom is conventional to our music video as it is telling the audience that there maybe scenes that adults need to look over before children look at it, such as the party scenes. The font that Amy used is also conventional to our music video and throughout her digipak the colour scheme is coloured throughout that I followed throughout.
For our digipak my group agreed to use parts of Amy's and mine, however, i thought that some of my slides did not relate to Amy's therefore i said to use all of Amy's digipak. Her digipak follows all the conventions of our music video, also all of her slides fit in with our music video as they all mean something in some way. She has folowed the theme of our music video by using the colours through out the digipak which is coventional and the picture she has chosen to use are all conventional to our music video. Furthmore, this extend the understand of our concept within our music video.
Thursday, 6 February 2014
Rough cut
The rough cut does follow the brief of our music video as it allows the audience to understand the concept of the music video, additionally, the music videos meaning is also shown through the rough cut which is beneficial as we can see if our target audience like the concept of the music video. The music video did have to change slightly as the location was hard to film in as it was a busy place and there also security issues. I liked that music video seemed realistic as the party scenes were taken from a real life party, which makes the music video seem more realistic. Also i like the location for when the boys are waking up as it makes it look as if they have actually woken up in a unknown area and they do not know where they are. The editing used for when Jake is at home allows the audience to believe that he lives in a dim place. However, i do not like the part when the song changes into the party scene when the song is playing at the party, because i think it takes away the point of the song and music as there is a lot of noise at the party. Also i think that there should have been more elements to show that Jake was the less advantaged one out of the group, these are the elements i would change.
Four comments:
"The video should have a large range of camera shots"
"The video should have some dialogue between the boys when they wake up"
"The video could have more types of editing within it "
"The music video rough cut should make more conventions of a dance music video within it "
These comments will be taken into consideration as i think that we should add some more conventions within the music video in order to make it more conventional for a music video. I will aim to use these comments and try to change certain parts of the music video to appeal to the target audience more and hopefully improve the music video altogether if the target audience want to see these elements included. However, not all point will be included within the music video as it will be hard to change large parts ot it.
http://www.youtube.com/watch?v=E8rYJMzVkJI
Four comments:
"The video should have a large range of camera shots"
"The video should have some dialogue between the boys when they wake up"
"The video could have more types of editing within it "
"The music video rough cut should make more conventions of a dance music video within it "
These comments will be taken into consideration as i think that we should add some more conventions within the music video in order to make it more conventional for a music video. I will aim to use these comments and try to change certain parts of the music video to appeal to the target audience more and hopefully improve the music video altogether if the target audience want to see these elements included. However, not all point will be included within the music video as it will be hard to change large parts ot it.
http://www.youtube.com/watch?v=E8rYJMzVkJI
Film schedule
I used a film schedule in order for my group and I to know what shots, characters and to know what Jake and I need to wear for our music film. We did follow the schedule to an extend but there were a few changes on the way due to the location as it was busy and we had to change some of the shots to close ups instead of mid-shots. This did not make a huge difference to us as a group as we will explain why we had to do this within our evaluation.
Wednesday, 29 January 2014
Risk Assessment
A risk assessment is important as the group can understand all of the dangers that may occur when we film. This will allow us to already understand what may happen when filming and we will be able to react to the accordingly.
Group meetings and discussions
Group meetings and discussions are important for a music video as they help the group to discuss and decide on elements they would want to use within our music video. We can look at the different elements such as editing techniques, camera shots and iconography etc, and make a decision what we are going to use within our music video to make it as good as we can. It allows the group to have a input with how we are going to create our music video and what features and conventions are going to be included within it. It is important that all of the group have a say and can actually contribute to that making of the music video.
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