-Through the album and single
-Through television music channels e.g. MTV
-Through the Internet e.g. youtube/itunes
-Through the radio
-Through concerts
-Through ipods or phones
- Record players
-Cosette tapes
The music industry has changed by the way the music has been presented and viewed by the audience as technologies had adapted the way people can watch music videos. People can view the music and their videos in a numerous amount of ways so there is always and opportunity, to see weather the music video is performance, narrative or concept based. This allows the audience to gain a deeper understanding of the music video and to allow the actors to explain the meaning behind their music video. People do not have to buy a record or CD to play the music, they can see it on the television and youtube which means that it is free to watch and listen to. Therefore it promotes the artist but the audience does not have to buy the album. Also through itunes people do not have to buy the whole album, instead they can purchase one song, so they do not have to pay a lot to listen to the music they want to.
An example of a way the music industry has changed is through itunes. Itunes turned music into a fashion statement as they used different colours and sizes for ipods and iphones, so people could easily display to the public what music they were listening as the album cover would come on the front of the screen. Labels were getting paid faster as they did not have to make or ship CD's to fans instead the fans could just download the album off of itunes and there would be less hassle for both parties. Itunes also levelled the playing field for independent labels and artists as all songs were the same prices and they could not put the songs that everyone wanted to buy on the top shelf as people could search for the artist or song they wanted to listen to, therefore it made it easier for everyone to find and make money.
MTV played their role in the music industry as they were the first music channel on the television and the could watch music videos for the first time. Audiences for the first time could watch the music and their videos on the television for free for the first time. It got launched on the 1st August 1981, the first programme that was launched on MTV was Ladies and Gentlemen, Rock and Roll, spoken by John Lack played over footage of the first space shuttle launch countdown of Columbia. The most watched music video on youtube is PSY- Gangnam style, it had 1,827,405,408 views. This was because the music video was unique and people have never seen anything like this before. The most expensive music video that was ever produced was scream by Michael Jackson, the total for this music video was seven million dollars.
Technologies has started to play its role in the production of music videos. The effects of green screens are making the music industry make different scenes easily rather than having to go to different locations to film the scenes that want to film. Green screen has made it easier for labels to create a music video as they could shot a whole scene through the green screen as they can change the different backgrounds. The number of people that watch music videos has gone up dramatically as they can access them everywhere and anywhere now days, so people have different ways in watching it. Music genres have changed over the years as people have mad sub genres, such as punk, dance and electro-dance. People have gone against stereotypical media traits and they are now thinking about what different things the target audiences want to see and they have done this through sub genres of music videos.
MTV played their role in the music industry as they were the first music channel on the television and the could watch music videos for the first time. Audiences for the first time could watch the music and their videos on the television for free for the first time. It got launched on the 1st August 1981, the first programme that was launched on MTV was Ladies and Gentlemen, Rock and Roll, spoken by John Lack played over footage of the first space shuttle launch countdown of Columbia. The most watched music video on youtube is PSY- Gangnam style, it had 1,827,405,408 views. This was because the music video was unique and people have never seen anything like this before. The most expensive music video that was ever produced was scream by Michael Jackson, the total for this music video was seven million dollars.
Technologies has started to play its role in the production of music videos. The effects of green screens are making the music industry make different scenes easily rather than having to go to different locations to film the scenes that want to film. Green screen has made it easier for labels to create a music video as they could shot a whole scene through the green screen as they can change the different backgrounds. The number of people that watch music videos has gone up dramatically as they can access them everywhere and anywhere now days, so people have different ways in watching it. Music genres have changed over the years as people have mad sub genres, such as punk, dance and electro-dance. People have gone against stereotypical media traits and they are now thinking about what different things the target audiences want to see and they have done this through sub genres of music videos.
This post demonstrates some understanding of how music videos have changed and developed over the years. You have included some points, but you need to elaborate on the examples that you have included, by referring back to the target audience and considering how music video have changed.
ReplyDeleteAim to include images, to support the points that you have made,