History of Music Videos

Ways that people can consume music videos:

-Through the album and single

-Through television music channels e.g. MTV

-Through the Internet e.g. youtube/itunes

-Through the radio

-Through concerts

-Through ipods or phones

- Record players

-Cosette tapes

The music industry has changed by the way the music has been presented and viewed by the audience as technologies had adapted the way people can watch music videos. People can view the music and their videos in a numerous amount of ways so there is always and opportunity, to see weather the music video is performance, narrative or concept based. This allows the audience to gain a deeper understanding of the music video and to allow the actors to explain the meaning behind their music video. People do not have to buy a record or CD to play the music, they can see it on the television and youtube which means that it is free to watch and listen to. Therefore it promotes the artist but the audience does not have to buy the album. Also through itunes people do not have to buy the whole album, instead they can purchase one song, so they do not have to pay a lot to listen to the music they want to. 

An example of a way the music industry has changed is through itunes. Itunes turned music into a fashion statement as they used different colours and sizes for ipods and iphones, so people could easily display to the public what music they were listening as the album cover would come on the front of the screen. Labels were getting paid faster as they did not have to make or ship CD's to fans instead the fans could just download the album off of itunes and there would be less hassle for both parties. Itunes also levelled the playing field for independent labels and artists as all songs were the same prices and they could not put the songs that everyone wanted to buy on the top shelf as people could search for the artist or song they wanted to listen to, therefore it made it easier for everyone to find and make money.

MTV played their role in the music industry as they were the first music channel on the television and the could watch music videos for the first time. Audiences for the first time could watch the music and their videos on the television for free for the first time. It got launched on the 1st August 1981, the first programme that was launched on MTV was Ladies and Gentlemen, Rock and Roll, spoken by John Lack played over footage of the first space shuttle launch countdown of Columbia. The most watched music video on youtube is PSY- Gangnam style, it had 1,827,405,408 views. This was because the music video was unique and people have never seen anything like this before. The most expensive music video that was ever produced was scream by Michael Jackson, the total for this music video was seven million dollars.

Technologies has started to play its role in the production of music videos. The effects of green screens are making the music industry make different scenes easily rather than having to go to different locations to film the scenes that want to film. Green screen has made it easier for labels to create a music video as they could shot a whole scene through the green screen as they can change the different backgrounds. The number of people that watch music videos has gone up dramatically as they can access them everywhere and anywhere now days, so people have different ways in watching it. Music genres have changed over the years as people have mad sub genres, such as punk, dance and electro-dance. People have gone against stereotypical media traits and they are now thinking about what different things the target audiences want to see and they have done this through sub genres of music videos.

magazine reflection

Through my research on other magazine posters I understand that colours, lighting and the representation of the artist is needed in order for the target audience to be attracted to the song and the album. The research allowed me to understand what elements are needed in order to make a good film poster for a dance music video. My ideas and inspirations behind my poster are to focus the colours that we used during the music video, and to follow the concept of one of the boys going to a house with nothing which is placed on the left of the poster and the boy who has a job and family, on the right of the poster. This poster will help me when using photoshop as it will give a idea and the base of my poster when i start using photoshop.

Through my first paper design i have developed two designs on photoshop, one being better than the other in my opinion. I think that the two magazine adverts i have made on photoshop are conventional to the dance genre song that my group and i have chosen to use for our music video. The colours that i have used are conventional to my song and music video as these are the core colours that are used throughout our music video and i wanted to carry this on throughout our magazine advert. I think the photos i chose to use for our music video are also conventional as Jake is still in his going out clothes and i am in a suit which promotes family, so we are still following the concept of our music video being family is more important than partying. The background i have chosen to use is an actually scene from our music video which allows the audience to relate to our music through our poster, but this is evident throughout the poster, through the photos and colours. I think that the target audience would be able to build a relationship with the artists as they will understand how teenagers go out and party but they do not understand how good it is to have a family behind you, looking after you when you come in. We wanted to emphasis that some people have more than others and take this for granted, so we wanted the concept to appeal to the target audience and through the poster i think i have achieved this. Although this is our concept, i feel that the club scene allows the audience to understand that we still relate to the dance genre of our music video. Both poster i created on photoshop have the same colours, photos and background but they have been put on the poster in different ways. 

The poster on the left is better in my opinion and i will chose to put this one forward to my group as i feel it is more effective than the one on the right. I chose the font as i felt it will make it look stronger and the font is stereotypical to the dance genre song my group and i chose to use for our music video. I put the second and third pictures of us behind the main one as i felt it promotes the colours and makes the original stand out rather than just one on their own, this is conventional as i am still using the same colours that are being used in the music video. I put a glow around the font to make the date, group and production company stand out more to the background and the pictures and this would be the first thing that the audience look at, which would therefore promote the album and artist. The only thing i would change on the poster on the left would be the bottom of the picture cuts off so i would want to make to so it does not look like this, which i think would make it look more realistic. 

This draft will help me create a new one as i know which things i will be able to improve on and what thinks that i would like to take from each of the posters that i have created. 

analysis of Digipak

The purpose of a Digipak to promote the album and give the content of what will be included within the Digipak. The Digipak is not only to attract fans but it can be used to attract a wider audience. It also allows the artist to use a range of colours and pictures to express their album which gives their target audience to understand the vibe of the songs and albums. A CD album only haves the CD, front cover on the song promoting the song and the list of songs that are included on the album. A Digipak has three other slides that have other images to promote the artists, album and song. It allows the audience to understand more about the artist.

The artist is represented in this digipak by the bright colours as he normally uses strobe lighting when he is Dj'ing at a club. This is conventional to the artist as it shows that his music is going to be upbeat and vibrant for the club setting. The connotations of the digipak are to make sure that the artist stands out with the colourful theme that he is using. He stands out as his picture is in black and white and the music on his album is in bright colours, which makes his music seem to stand out more than him. The colours makes the artist and his music stand out as he is in black and white, which shows that he is original when playing his music, but then the music is in bright yellow and red colours which makes his music seem that it is positive and dance based. The design of the digipak is simple as it has a contrast on his face as it is in black and white, which shows that he is old fashioned but his music is new. His music slide is plain so the audience can clearly see what is on the CD. the audience can easily identify what music is on the album. The image that he has used for himself makes him look like he is Superior and that he is dressed for when he is in a club scene as he is wearing sun glasses to protect him from the strobe lights to help him concentrate while in the club. The type os typography that has been used is his own logo for the writing for his name, but for the name of the album different street writing has been used to make the name of the album and song stands out. The style of language that has been used is simple to make the audience be able to understand what is on the CD and what the album is called.


















The digipak promotes the music genre as it has the bright colours that are normally used for strobe lighting are used for the album. The artists look dark and mysterious that makes the audience want to know more about the artist, which will make them attracted to him. This will help me while creating my own digipak as i will want to include reference to the artists as this would make the audience more attracted to the song. I would want to include colours and designs that we have used for our music video. This analysis has allowed me to understand how important colours and imageries on the digipak. This will aid me in making my own digpak as i can carry forward the ideas taken by this artist.

Magazine Advert Analysis

The purpose of an magazine advert is to promote the artist to their target audience. It will make the audience want to see more of him and if the artists advert appeals to the target audience then will will want to buy more of his songs and albums. If the magazine advert appeals to the audience then they will also want to see him in his concert as they feel like may have an connection with him, as the artist stereotypically stares at the audience to make it look like they are looking at the audience.

Avicii in the picture looks like he is strong and that he is a dominant artist. His image makes the audience have his attention in order to read on, he wants them to read on and he wants the audience to attend his concert. The connotation of an advert is to get the audience attention in order to make them attend his concert. He wants to get the audiences attention and make sure that he gets people to attend his concert. The black and white contrast of the the background makes the writing stand out more as he the colours are multi-coloured and makes the audience look at them before they look at anything else. The lay out of the magazine is plain and but effective as it gets the message across to the audience and makes them understand that he wants them to go and see him when he is gigging. The image that has been used is to show Avicii is staring at the audience and that will attract his target audience, he would hope that this will get their attention and make them want to know more about him, they would research his tour dates. The typography that has been used in the poster is different. He has used his logo that he puts on all of him branding, but the tour date is put in pink and green makes it stand out to the audience. It makes the tour date stand out and makes people look at that before they look at the date before anything else. The style of the font is the same of Aviciis logo he places on everything such as an album or cover. He does this to make him look different and makes me understand that he realises there is competition in his genre and music and he needs to stand out in order for him to from his target audience.

This advert promotes the music genre as the writing looks different and as artists are looking to be different they will try to anything to attract the target audience. The artist is rebelling against the media as the media stereotypically telling people to follow the music that is in the charts and this is normally pop music. The advert promotes the artists as it makes him look powerful and makes the audience understand that he is a good artist. It makes him look like he a force and that his music can have a positive effect on someone. The advert attracts the audience as the writing stands out and makes them interested in his concert. He realises that he needs to get their attention and he does this by using a black and white contrast and making the writing stand out to the audience.

The next Magazine advert analysis i will be looking at will be Example. In this advert he is looking into the persons eyes who would be looking at this advert. He looks like he will want the person to attend his concert as he looks powerful and his face is on the cover much like Avicii. He has put a contrast of low key lightening and high key lightening on his face to make him look more effective and different to the other artists. The backgrounds are also different as the lighter side of his face has a black background and the other has a white background. I think he has used this to show that he has two different sides to him as a person and an artist.The connotation of this poster to get his target audience interested in these two different sides to him, they will want to also see where his concert will be and see if they can attend. He is looking into the audiences eyes as he wants to persuade them to go to his concert. The colours on his face make him look like he is a contrast in character, it shows he has two different sides to him and he wants the audience to be interested in this. He has gone for a black and white contrast as the background as he wants his name to stand out, also the new date he has added to his tour stands out as it is red. He wants the audience to see that he is having a tour and that the dates are visibly easy to see as they are in yellow. The design and layout of the poster is simple as he gets the message across to his target audience that he wants them to attend his concert by highlighting the dates and his name but then the black and white contrast makes the audience understand that he is a different to what people think he is.The image he uses makes him stand out and makes him look like he is not the artist that people know as he is showing that he has a dark side to him. This will make the audience know that there will be something new in this concert, that he has never done before.The typography that has been used on this poster has been to used to make sure that he stands out from the other dance style artists he makes people want to see him in concert. It is a strong and bold font that he has used for his poster which makes him stand out from the crowd and could mean that his concert is going to be bolt. The style of language that has been used in a way to demonstrate that he is bringing something new to dance, he is making a statement but telling people there is a different side to him that they have never seen before.

This advert promotes the music genre as through the font is shows that the artist is bolt and different as he has his own style, he is going against the media traditions. The contrast on the photo that has been used shows that there are different sides to the artist and the genre that he is, he is going to bring something new to dance genre songs and concerts. The artist is represented as being different and the poster shows that there are two different sides to him and maybe one that people have never seen before. The artist is represented as being different and bringing something new to the table as he is contrasted in two different lights. The advert will attract a target audience as they will want to see this different side to the artist, that they may have not seen before. The dates on the poster are highlighted in yellow which will make the audience of the poster want to read and see if he will be doing a concert near them.

This research will allow me to understand how to make a magazine advert and how to engaged the audience and make them want to see more of the artist or song. It has demonstrated to me what different techniques can be used in order to make an audience read on and see what is available to them in their area. It will aid me when making my magazine advert as i will understand how to draw the audiences attention onto the poster and want them to read on. From this analysis, i have gained ideas such as the colours that are used and the font as they this can be conventional to our genre of music video that we have chosen. This analysis has allowed me to gain a deeper understanding into what mirco-elements i can include in my poster that can still stand out to the audience and allow them to relate to the dance genre music video.