digipak reflection

The research I did into the digipak helped me to start planning my own digipak as i knew what conventions i would need to follow in my digipak through the music video and the posters. I can now understand what conventions i should aim to include in my digipak and i should carry on the colours and elements that we included in the poster and the music video. My ideas behind these designs were to carry on the colours of pink and green that were used in the party scenes in order to carry on the theme of our music video. Also i have tried to carry on the concept behind our music video of Jake being the party animal and myself being the one who is going home to a family and work. Through the photos i hope to carrying this concept on. These ideas will allow me to build on the work on photoshop and hopefully i will be able to improve the ideas as i go along.

The digipak is conventional to the genre as it has the background of the party scenes on the front cover. The audience will clearly be able to see that the front cover will be able to represent the party scene and they will be able to relate to this background as it was taken from a scene in the music video. The photos are conventional also as Jake is more of a party animal and this shows in the photos that have been used. Whereas i look more serious as i have work in the morning and a family to go home to. The colours that i have used are conventional as i have carried on the theme all the way through the music video, poster and now the digipak. It brings all of the three together and allows the audience to relate to the song all the way through these three. The target audience will be able to build a relationship with the target audience as they will be able to understand how Jake is the party animal and has no worries as he lives on his own, but i look more serious as i have work and a family to go home to , the audience will be able to relate to both of these characters.

I chose the photos on the front cover as Jake looks as if he has no care in the world, which most teenagers will be able to relate to whereas, i look more serious and teenagers go through both these stages on a night out. I have carried on the colour theme so the audience can relate to the music video, poster and digipak. The colours are conventional as the target audience will be able to understand the difference between the two boys on a night out and they will go through stage in their lifetime. I would change the amount the colours have been used as i think they have been used too much, i would like to incorporate a different colour which would make the digipak standout such as a yellow or blue. This would then give it a different look then just having the same colours all the time.

This draft will assist my group in making the decision of choosing a digipak for the group as i will know that i will be looking for in the others digipak, in which i like on mine and then what i would like to change in order for our group to chose the best digipak we can.