digipak reflection

The research I did into the digipak helped me to start planning my own digipak as i knew what conventions i would need to follow in my digipak through the music video and the posters. I can now understand what conventions i should aim to include in my digipak and i should carry on the colours and elements that we included in the poster and the music video. My ideas behind these designs were to carry on the colours of pink and green that were used in the party scenes in order to carry on the theme of our music video. Also i have tried to carry on the concept behind our music video of Jake being the party animal and myself being the one who is going home to a family and work. Through the photos i hope to carrying this concept on. These ideas will allow me to build on the work on photoshop and hopefully i will be able to improve the ideas as i go along.

The digipak is conventional to the genre as it has the background of the party scenes on the front cover. The audience will clearly be able to see that the front cover will be able to represent the party scene and they will be able to relate to this background as it was taken from a scene in the music video. The photos are conventional also as Jake is more of a party animal and this shows in the photos that have been used. Whereas i look more serious as i have work in the morning and a family to go home to. The colours that i have used are conventional as i have carried on the theme all the way through the music video, poster and now the digipak. It brings all of the three together and allows the audience to relate to the song all the way through these three. The target audience will be able to build a relationship with the target audience as they will be able to understand how Jake is the party animal and has no worries as he lives on his own, but i look more serious as i have work and a family to go home to , the audience will be able to relate to both of these characters.

I chose the photos on the front cover as Jake looks as if he has no care in the world, which most teenagers will be able to relate to whereas, i look more serious and teenagers go through both these stages on a night out. I have carried on the colour theme so the audience can relate to the music video, poster and digipak. The colours are conventional as the target audience will be able to understand the difference between the two boys on a night out and they will go through stage in their lifetime. I would change the amount the colours have been used as i think they have been used too much, i would like to incorporate a different colour which would make the digipak standout such as a yellow or blue. This would then give it a different look then just having the same colours all the time.

This draft will assist my group in making the decision of choosing a digipak for the group as i will know that i will be looking for in the others digipak, in which i like on mine and then what i would like to change in order for our group to chose the best digipak we can.

Rough Cut

A rough cut is important to consider as the group can be given feedback in order to know what things the target audience like and what things the target audience think they will need to change. This will allow the group to review any changes in the eyes of the target audience and not only change elements on their feedback but change things on how we see them on youtube. We can see the video throw the audiences perspective and we can give ourselves feedback on the music video. Also, we can see if the target audience can understand the concept behind our music video and we can then understand if we need to make things clearer or more understandable.

It is important to consider the target audience feedback as we can understand and further our understanding of what the target audience feel they like in our music video and the things that they feel need to be added or change. The target audience would be able to understand that the genre of our music video is dance and therefore they will be able to go into detail into other conventions that we can include and other ways we can promote and relate to the artist. As the artist the group can understand the needs of our target audience and realise what other scenes, clips or effects they would expect to see.

We received feedback for our music video in the form of youtube comments, left by people who have looked at our video and left their comments to help us improve and say what things they think went well. We also did interviews for feedback on our music video in order for the group to get a first hand understanding of what people thought of our music video. We also got given verbal feedback from our class mates when we showed our rough cut music video to the class. As the class are in our target audience they were able to give us feedback and also give us further instruction in helping us improve our music video. This therefore allows us to collect a range of positive and negative feedback on our music from a range of people and in the form of different ways.

what feedback did you recieve




How will the feedback asist you with finalising your final music video
The feedback that we received will assist us in finalising our final music video as it will help us understand what the target audience believe we need to change and what elements of the music video they liked. Not only did we receive feedback from people on youtube but we furthered our knowledge by interviewing people on their thoughts of the music video and gaining verbal feedback from our class. This will allow us to bring more ideas into our music videos and get the audiences feedback on different elements that we included within our music video.